SPEAKERS:

Shipra Malhotra, Managing Editor, ISMG (Moderator)
Gitesh Mahajan, Business Head, Data Center Services, Sify Technologies Ltd.
Prashant Anthony Pereira, Vice President, Data Center Services, Sify Technologies Ltd.
Kapil Mahajan, Senior Principal, Accenture (BFW)
Naushath Raja Mohammed, Associate Vice President, Sutherland

DATE:

June 21, 2024 | 3:00 PM

DESCRIPTION:

The digital disruption in the media and IT/ITeS industries is driving the companies in these sectors accelerate their IT infrastructure modernization efforts. For media companies, the rise in streaming services and innovative business models and a strong focus on personalized content and omnichannel user experience are among the primary drivers. For IT and ITeS companies, the primary driver is the need for a robust and secure backbone to support their customers’ digital business models.

But are the data centers adequately prepared to handle the advanced computing, networking, AI and data-centric demands of today’s modern media and technology enterprises?

The infrastructure and network connectivity scale dynamically to accommodate future technological advancements. Equipped with intelligent management, it also supports advanced data analytics and AI-driven optimization for building new revenue streams and enhancing personalization, audience engagement and user experience. Moving the IT infrastructure to a scalable, reliable, secure and managed AI-ready data center can ensure efficient operations and intelligent insights, enabling it to move to fully digital business models.

For IT leaders in the media and technology sector investing in colocation services, hybrid IT with digital-ready networks is strategically imperative to position themselves at the forefront of technological innovation and to seize the opportunities of the digital era.