Marketing Operations & Creative Workflow Automation for Saks
Centralized asset management enabling enhanced content discoverability and increased content reuse
Credits: Original content published by our strategic partner Tenovos
Project Objective
The goal of the DAM was to centralize assets across the organization and automate critical aspects of Saksβ creative process. Their creative teams navigated challenges like rogue asset storage, fragmented and timely review processes, and lack of clarity surrounding asset permissions. These challenges curtailed the creative teamβs productivity and made content reuse next to impossible.
Project Model
Sify Digital Asset Management Solution
Sifyβs Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360Β° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Today with DAM, Saks has achieved centralized asset management, enabling enhanced content discoverability and increased content reuse. Leveraging workflow automation and integrations within the DAM, Saks streamlined their creative processes and instilled robust governance. These capabilities translated into seamless version control, simplified internal and external collaborations, and secure content sharing.
