Raising the operational efficiency of FMCG distribution substantially
Project Objective
The objective was to enhance the efficiency, visibility, and control of the distribution operations for the clients, leading to improved profitability, customer satisfaction, and a competitive advantage in the market.
Project Model
Sify implemented the ForumNXT solution at 870+ distributor sites across India and SFA for 3600+ field force. The solution integrated with JDE for Master Data Management and centralized support for distributor and corporate user training, change management, and continuing support model.
Sifyβs Uniqueness
Sifyβs ForumNXT solution automated secondary sales processes, integrated supply chains, and provided real-time visibility and actionable insights, enabling faster GTM planning.
Integrated Value and Outcome
Sifyβs ForumNXT solution provided:
- Enhanced visibility of storage and stocks across the supply chain. ββ
- Improved productivity through data gathering over an online integrated platform.
- Increased profitability by integrating distributor operations with the organizationβs processes.
- Enriched coordination by providing a medium to communicate with the distributor community.β
- Ensured swiftness for schemes and claims, resulting in a more agile supply chain.β
- Automated processes for target setting and incentive calculations.
- Fully integrated POSM tracking module.
- Enabled 100% monitoring of products, brands, and scheme performance.
Value for client
Sifyβs ForumNXT helped the clients achieve a 25% increase in sales growth by enhancing efficiency, visibility, and control of distribution operations, leading to improved profitability and customer satisfaction.
Digitally transforming toΒ drive visibility andΒ efficiencyβ
SaaS-model Distributor Management System helps FMCG major streamline sales, and automate schemes and claims approvalsβ
Project Objective
Implement Distributor Management System (DMS) to streamline the sales process and automate the schemes and claims approval mechanismβ
Project Model
Software as a Service (SAAS) Modelβ
Sifyβs Uniqueness
Integrated value proposition: Sify has successfully implemented Forum DMS solution at 650+ distributor points. It has been integrated with GSK JD Edwards for Master Data Management
Integrated Value and Outcome
Cloud@core products and services:β
- Integrated view of all transactions occurring on the portalβ
- Tracking the efficiency of the field sales personnelβ
- Clear visibility of sales at distributorβs locationβ
- Effective implementation of schemes/claims across different categories of distributorsβ
Value for Client
- Better management of schemes & claimsβ
- Automated the process of management of distributors, purchase orders (P.O.), and tracking the performance of salespeopleβ