The paper addresses the challenges faced by Digital Asset Management (DAM) managers, emphasizing the difficulty of obtaining the necessary budget. It recognizes the evolving landscape of DAM, with marketing teams seeking better insights and creatives desiring faster workflows. The article provides a structured approach for DAM managers to build a compelling business case for budget approval.
Ms. Padmaja Chunduru is a seasoned financial services executive with over 40 years of banking and capital markets experience in India and USA. She has led iconic institutions, NSDL (National Securities Depository Ltd.) and Indian Bank as the MD&CEO. As Deputy Managing Director, SBI (State Bank of India) she led digital banking services and also served as the Country Head, US Operations.
Ms. Chunduru was also instrumental in NSDL developing and running a DLT Blockchain based platform for Security and Covenant Monitoring of Corporate Debt, a first such initiative in India, an important milestone on the their roadmap to listing.
As MD & CEO of Indian Bank, Ms. Chunduru successfully steered the merger of 2 PSU Banks. Significant improvement in all key business metrics and the empathetic handling of the cultural integration of two diverse banks became the subject of a case study “Merger of Equals” by Harvard Business School Publishing.
Ms. Chunduru has been on Boards of LIC (Life Insurance Corporation of India), NPCI (National Payments Corporation of India), ISSA (International Securities Services Association) and ACG (Asia Pacific Central Depository Group), Institute of International Bankers and Asia Society, New York.
Currently she is a member of the Insurance Advisory Committee of IRDAI (Insurance Regulatory and Development Authority of India) and the CCGS Advisory Council, IIMB. (Centre for Corporate Governance and Sustainability, IIM Bangalore)
She has been awarded Best CEO (BFSI) for 2021 by Business Today and Best CEO 2021 for Women Leadership by Economic Times. She has been acknowledged as one of the Most Powerful Women (MPW) in Business by Fortune India and Business Today, for the years 2022 and 2023.
Sharad Agarwal takes over the mantle of the Chief Executive Officer of Sify Infinit Spaces Limited, wholly owned subsidiary of Sify Technologies Limited topping a diverse career path with 28+ years of consistent growth. A decade of it was spent in Technology Implementation, Professional Services and Consulting and close to two decades in management; among them finding solutions to complex problems at multi-billion dollars scale at high double-digit growth rate.
Sharad moves into this role on the strength of his technopreneurship across several domains like ecommerce, logistics, retail, Cloud and Data Center. An active industry veteran, he comes equipped with a combination of sales and project management skills that will help him expand the footprint and acceptance of Sifyβs data centers. He is active on the industry front, scripting the narrative between the industry and the regulatory and also a committed advocate of the use of renewables in the Data Center business.
Prior to Sify, Sharad was at Vantage, where he was mandated to build their Data Center business. This was preceded by a long stint at Amazon Web Services where he front-ended capacity delivery for an APAC region.
Bala Saraswathi Vegesna served as Finance Controller of ServerWorks Corporation and is presently the Director of the Raju Vegesna Foundation. Today, she guides the foundation in its multiple welfare activities, both in India and the U.S.
An alumni of the prestigious Le Martiniere school, Indian Institute of Technology, Kanpur and Indian Institute of Management, Calcutta, Mr. Arun Seth is recognised as among the earliest Indian Telecom leaders. He started out as the founding Managing Director of British Telecom in India in 1995, helping it acquire a 45% stake in Airtel and seeing through its transformation, first to Mahindra BT and eventually to Tech Mahindra. He relinquished office as its non-Executive Chairman in 2012 after an illustrious stint on its Board for 17 years.
He has been a founding Charter Member of TiE Delhi and Indian Angel Network and advises/mentors a number of start-ups in the tech space in India and USA. An active evangelist of the Software product eco-system, he co-chairs the NASSCOM Product Conclave and the NASSCOM Product Council. He had earlier served on the Executive Council of NASSCOM for 10+ years when in British Telecom and Alcatel.
He is very active with NGOs, currently chairing NASSCOM Foundation which drives CSR initiatives across the IT Industry. His particular focus has been in working with NGOs that support the disadvantaged sections. He has served on the Board of Governors for IIM Lucknow and IIIT Delhi and also been an Advisory board member of TERI and a Governing Member of the TERI University board.
An Indian Administrative Service officer of the 1985 batch, Dr. Ajay Kumar, last served as the Defence Secretary for the Government of India and has deep expertise in the technology and policy domains. Previously, as head of several government enterprises, he has scripted major successes in defence industry ecosystem including defence startup ecosystem through iDEX between 2017-2022, Digital India initiatives including Aadhaar, UPI, Jeevan Pramaan between 2014-2017 among others.
Dr. Kumar has been instrumental in boosting performance of Defence PSUs during 2018-2022 and promoting startups in the drone and space sector between 2020-2021. Dr. Kumar holds a B.Tech in electrical engineering, a Masterβs degree in applied economics from the University of Minnesota and a PhD in business administration from the Carlson School of Management at the University of Minnesota. On superannuation, Dr. Kumar assumed the position of Distinguished Visiting Professor in the Department of Management Sciences and the Department of Economic Sciences at the Indian Institute of Technology, Kanpur.
A globally feted technologist, Dr. Bradicich previously served on several boards, including that of Aspen Technology (AZPN), a publicly traded industrial software company, and the Advisory Boards of SparkCognition, an AI software company and a social media and silicon chip start-up. Dr. Bradicichβs professional career was spent in global leadership roles at Fortune 500 IT companies such as IBM and HPE where he and his team developed and launched dozens of software and systems products, received many patents, and conceived the trademarks HPE Edgelineβ’ Systems, IBM xArchitectureβ’ Systems, IBM MXTβ’ Memory, and National Instruments Big Analog Dataβ’ Solutions.
He was three times named CRNβs Top 100 Executives and Top 25 Disrupters, elected to the IBM Academy of Technology, honored as a Life Member of the IEEE, and inducted into the North Carolina State University Alumni Hall of Fame. Active in charity work, he served as executive sponsor to The Salvation Army, and founded sockrelief.com, serving the homeless and children in need. Dr. Bradicich is a recipient of many awards, including the IBM Chairmanβs Award, CRN Product of the Year, Frost & Sullivan Best Practice, Gartner Magic Quadrant Leader, Network World Product of the Year, Mobile World Congress Best of Show and Automation World Leadership Award.
He is currently writing a book, The 1st Mover, a collection of his vast experience in business leadership, creating new product categories and technical innovation.
C.R.Srinivasan is the CEO of Sify Digital Services Limited, bringing over 30 years of experience in global telecom, IT, cybersecurity, and digital services. Srini is a seasoned technologist and business leader with a proven track record in large enterprises, start-ups, and platform-based businesses.
He has leveraged technology to enhance customer experiences and develop unique business models, successfully turning around and rapidly scaling businesses by building platforms and services centered on the right technology. Before joining Sify, Srini led Tata Communicationsβ Cloud and Cybersecurity businesses.
He also co-founded Sevenstrata IT Services, a remote infrastructure management company acquired by Mindtree. Srini was part of the initial team that established Sifyβs network and services and developed its managed services capabilities. His previous experience includes roles at Citibank NA and CMS Computers. Srini holds a bachelorβs degree in engineering from the University of Madras. He enjoys reading, gardening, and spending time with his family, and is currently based in Chennai.
Offering an infrastructure and cloud services portfolio tailored to SAP customers. Cloud service offerings from providers certified by SAP encompass on-demand infrastructure and on-demand services for SAP products.
Sify ensures that customers utilizing data center colocation services have peace of mind with PCI DSS compliance, which guarantees robust physical security measures to safeguard their sensitive data, mitigating the risk of unauthorized access and ensuring adherence to industry standards for data protection.
Quality Certification for Cloud Security and SOC Services
Payment Card Industry Data Security Standard for Datacenter hosting service for physical space-Co-location.
Management of Information Security System for Managed Cloud Services
Management of Information Security System for Personally Identifiable Information (PII) in Managed Cloud Services
Process Certification for Software Integration division (Forum, I-Test Reg. and eLearning β LT)
The IT Service Management System that supports the Co-location, Hosting and Managed Hosting Services provided from the Data Centers of Sify Technologies Limited to external customers in accordance with Sify Data Center service catalogue
Development of computer based training (CBT) and web based training (WBT) including instructional design, development of content & multimedia graphics
Process Certification for Software Integration division (Forum, I-Test Reg. and eLearning β LT)
Information security management system for software design, development, maintenance and support in accordance with statement of applicability version version 3.0 dated 01/11/2017
Providing Data Center, Cloud and Managed IT Services, Security Operations Center (SOC) Services, E-hosted Voice Application Services, MPLS Services, Internet Services, Network Operations Centre (NOC) Services
Provision of Enterprise Network Services, Network Integration Services including Design, Implementation and Support, MPLS ,Internet and Network Operations Center Services
Enterprise sales, provisioning, support and customer relationship management of ICT solutions & services including VPN, network, voice, datacenter hosting, integration services, security services, cloud and managed services
Offering maintenance, daily operation, and ongoing functional support for SAP business applications. These services can currently be certified for SAP Business Suite.
Offering maintenance, daily operation, and ongoing functional support for SAP business applications. These services can currently be certified for SAP S/4HANA.
Delivering operations services for solutions powered by the SAP HANA business data platform, with high-quality operational standards.
Operating and maintaining SAP applications, and offering complete hosting packages tailored to the customerβs SAP product portfolio. Extensive technical SAP administration skills and experience are mandatory.
Sify demonstrates its commitment to data security, confidentiality, availability, processing integrity, and privacy through SSAE18 SOC 2-Type 2, providing customers with assurance that their information is handled with the highest level of security, reliability, and compliance.
Sify offers the assurance and confidence customers seek through SSAE18 SOC 1-Type 2, validating the effectiveness of our internal controls and processes to ensure reliable financial reporting and enhance trust in their business operations.
Sify demonstrates its dedication to environmental management through ISO 14001, enabling customers to reduce their environmental impact, strengthen their reputation as environmentally conscious organizations, and contribute to a sustainable future.
Sify necessitate ISO 45001 to create a safe and healthy workplace, reducing accidents and focusing on staff well-being to boost output and contentment among Sify’s clientele.
Sify leverages CMMi for development to deliver software products of exceptional quality, built with a robust structure and reliability, that precisely align with our customers’ expectations and strategic business objectives.
Sify leverages CMMi for service to deliver customized, high-quality, and efficient services that precisely cater to the unique needs and requirements of our customers, ensuring their satisfaction and reliability.
Sify utilizes TL9000 to ensure the delivery of high-quality telecommunications products and services, enabling enhanced customer satisfaction and improved operational efficiency for our customers.
Sify, as a Colocation Data Center service provider, leverages TIA-942 Tier 3 standards to offer customers a dependable and resilient data center infrastructure that incorporates redundant components, thereby mitigating the risk of downtime and ensuring uninterrupted availability of their critical systems and applications.
For better data privacy and protection, Sify uses ISO 27018 to help customers set up reliable guidelines for protecting their data in cloud services, guarantee compliance with privacy regulations, and increase trust and transparency in their data handling procedures.
Sify implements ISO 27017 to help customers manage and secure their cloud-based information, ensuring the privacy, integrity, and accessibility of their data while also improving their cloud security posture.
Sify uses ISO 27001 to reassure clients that their data is safe and secure because to the company’s dedication to best practises in information security.
Sify uses ISO 20000-1 to guarantee that its clients receive IT services of the highest quality, specifically designed to match their individual business needs. This increases both productivity and client happiness.
Sify utilizes ISO 9001 to ensure consistent quality, deliver reliable products/services, and enhance customer satisfaction through its robust quality management practices.
A Chartered accountant, Cost accountant and Company secretary by training, M P Vijay Kumar or MPV as he is fondly known, is the Executive Director and Group CFO of Sify Technologies. He is also an Independent Director and Chairman of the Audit Committee on the Board of The Life Insurance Corporation of India (LIC) and an Independent Director on the Boards of Geojit Financial Services Limited and Heritage Foods Limited.
He also serves as a Member of the IFRS Interpretation committee of International Accounting Standards Board and IFRS Advisory Council of the IFRS Foundation, London. He served as Council Member of Institute of Chartered Accountants of India (2016-2022), was Chairman of Accounting Standards Board and Ex Officio Member of National Financial Reporting Authority for the period 2019-2022.
He has played central roles in industry associations, being part of the CFO Forum, the National Committee on Financial Reporting and the Accounting Standards Board of the Confederation of Indian Industry (CII).
His distinguished career has been embellished with National and International awards, the latest being the BusinessWorld CFO of the Year for 2021. Previous recognitions include being among the 100 most influential CFOβs in India by CIMA, making the Roll of Honour of the Top 100 CFOs in India and the National Award for contribution to Financial Accounting by Capital Foundation Society.
He is a speaker on the professional circuit on IFRS, Accounting Standards, Audit, Corporate Laws and Capital Market and an author of over 8 popular titles on Accounting, Accounting Standards, Audit Standards and Company Law that are in continuous reprints.
His early professional engagements include being a Partner at chartered accountantsβ firm, Yoganandh & Ram. Prior to them, he headed the Investment Banking portfolio in addition to being Company Secretary of Sundaram Finance Services Ltd., Chennai, the Investment Banking arm of Sundaram Finance Limited.
Optimize GPU utilization, expand access to more users with guaranteed quality of service (QoS)
NVIDIA DGX A100 is the worldβs first AI system built on the NVIDIA A100 Tensor Core GPU. Integrating eight A100 GPUs withΒ 320GBΒ orΒ 640GBΒ of GPU memory, the system provides unprecedented acceleration and is fully optimized forΒ NVIDIA CUDA-Xβ’Β software and the end-to-endΒ NVIDIA data centerΒ solution stack.
AI infrastructure re-imagined, optimized, and ready for enterprise AI-at-scale
A veteran of the aviation industry and an seasoned operations leader, C R Rao moved up the organisational ranks to occupy the office of the Chief Operating Officer at Sify. Starting out as Head of Human Resources, his acumen as trained lawyer and his networking skills quickly thrust him into the pivotal role of COO when the company was shifting to high gear in the Data Center and Network spaces.
His indefatigability to address and assuage bureaucracy and clients alike has been instrumental in the timely delivery of Data Centers in multiple geographies to different sets of clients. He has also been responsible for scaling up both the bench and active resources according to the demands of multiple contracts. In his over two decades of setting the direction for the Operations team, he has been instrumental in cross functional engagement of resources across multiple projects.
An ardent technology adopter who views it as a productive tool, he has spearheaded the implementation of automation across internal processes that has resulted in a significant uptick in ROI per employee.
His skills were honed at his previous management roles at Delta Tubes Pvt Ltd and Bobba Aviation Services β GSA Lufthansa Cargo engagement.
He holds graduate degrees in law, commerce and Business Administration from Osmania University.
Kamal entered the CEOβs office in 2012 and quickly transitioned it into the most comprehensive ICT solutions and services provider in India.
As CEO, he has successfully led Sifyβs transformation from an Enterprise Network and Data Center Service Provider to a Converged ICT Solutions and Services organization. A decade later, under his guidance, Sify has consistently grown in revenue and profitability and has emerged as a preferred Service Provide Partner for Enterprises, Public Sector & Government in India.
Sify is currently uniquely positioned as both Service Provider as well as Systems Integration Partner for organizations in the midst of their digital transformation journey.
Prior to joining Sify, Kamal Nath had a 17-year tenure at HCL Technologies, where in his last assignment as Country Sales & Business Head he led various transformational engagements with large Enterprises, incubated new business services, created innovative business models, and developed new and high-growth vertical customer segments.
David Nishball is one of the leading experts in building and managing enterprise telecom operations in the Asia Pacific Region. He led the enterprise segment for a number of global operators, joint venture companies, and emerging market operators.
He brings over 28 years of experience to Sify, spanning various roles and functions in the telecommunications industry, including 18 years in the Asia Pacific Region alone.
David Nishball was President of Airtel Enterprise Services from 2007-2010, a business unit of Bharti Airtel Ltd., Indiaβs leading telecom service provider. Prior to joining Bharti Airtel, he was a Senior Vice President, Asia Pacific, for Orange Business Services (formerly Equant), based in Singapore. He managed Orangeβs business operations in Japan, Korea, Greater China, India, and Australasia. From 1982-2002, he held a number of strategic positions with AT&T and its related companies, playing a key role in supporting and managing several global ventures. This included serving as Regional Head of Concert Asia Pacific, a joint venture between BT and AT&T, where he led the global accounts sales, carrier services, and distribution organizations.
David Nishball was a founding officer of WorldPartners Company, a global telecommunications services venture between AT&T, KDD Japan, Singapore Telecom and Unisource, serving as Vice President of Marketing.
He holds a Master of Business Administration degree from the University of California, Berkeley, Haas School of Business, and a Bachelor of Arts degree in Economics with an Engineering emphasis, also from U.C. Berkeley.
Raju Vegesna is a serial technology entrepreneur with a multi-decade series of successes. Before Sify, he was the founder and CEO of ServerEngines, an industry leader in network and storage convergence products that grew rapidly from its inception in 2003 to its acquisition by Emulex in 2010. Raju Vegesna then served as Chief Strategist for Emulex, responsible for the companyβs strategic direction and evangelizing the adoption of Emulex products to key customers and partners.
Raju Vegesna currently serves as the Chairman and Managing Director of Sify Technologies Limited, after having purchased a majority stake in 2005. Prior to ServerEngines and Sify, Raju Vegesna founded ServerWorks Corporation in 1994. He led the company as it became the world leader in computer chipsets, commanding a 90% market share in the x86 server chipset market. ServerWorks was acquired by Broadcom Corporation for US$1.8 billion in 2001. Before ServerWorks, Raju Vegesna co-founded and served as chief architect of Ross Technology Inc., spearheading the creation of the HyperSparc processor, a CPU used by Sun Microsystems to create its first multiprocessor computer servers. Before joining Ross Technology, Raju Vegesna worked as an engineer for Motorola, where he created the microcode for Motorolaβs 68030 processor and the specification for the 68040 microprocessor.
He received a masterβs degree in computer engineering from Wayne State University and a bachelorβs degree in electronics engineering from Bangalore University. Raju Vegesna holds several patents on microprocessors and multiprocessor technologies. The Raju Vegesna Foundation funds programs to address the availability of clean water and education for communities in need.
C E S Azariah rose through the ranks within Indiaβs oldest financial institution, the State bank of India, before retiring as Chief General Manager. He then joined the Fixed Income, Money Markets, & Derivatives Association of India (FIMMDA), as CEO. At FIMMDA, he was a member of the High Power Committee on Corporate Bonds and Securitization, set up the Corporate Bond Trade Reporting Platform, and drafted the FIMMDA Code of Conduct which has since been mandatory for all G.Secs market participants.
C B Mouli is an expert in taxation and corporate law. He currently chairs the audit committee for Sify in addition to his duties as Director.
C B Mouli is a member of the Institute of Chartered Accountants of India and also holds a Bachelor of Law Degree. He is a partner of C.B. Mouli & Associates, a Chartered Accountants firm. He is also a Director on the Board of Ammana Bio Pharma Limited and Ammana Equity Fund Private Limited.
Dr. T H Chowdary runs the Center for Telecommunication Management and Studies in Secunderabad. His years of service with the government established him as a consummate advisor and mentor for new age industries.
From 1989-1993 he was Chairman of the Bharatiya Vidya Bhavan (the Indian Institute of Culture) Hyderabad, establishing and managing eight public schools in the States of Andhra Pradesh and Karnataka. He also was previously on the Governing Body of the University College of Engineering, Osmania University, and served as a member of the Governing Board of the American Studies Research Center (ASRC), Hyderabad.
Dr.Β T H Chowdary is a senior member of the IEEE, New York, Fellow of the Institution of Engineers in India, Distinguished fellow of the Institute of Electronics & Telecom Engineers in India, and was a past president of IETE in India. Β An active philanthropist and community leader, he is Chairman of Pragna Bharati, an association of national intellectuals that publishes articles on different topics in Telugu newspapers.
Ananda Raju Vegesna has served as an Executive Director of Sify since June 2007.
He also serves as Managing Director of Infinity Satcom Universal Private Limited and a Director of Village Inns Limited, Raju Vegesna Infotech & Industries Limited, Raju Vegesna Developers Private Limited, and Ramanand Core Investment Company Private Limited.
