Blogs and Articles
Build the right hybrid IT infrastructure for your digital transformation needs
The shift to hybrid IT infrastructure is not just a trend, itβs a strategic imperative for modern-day businesses. Having an infrastructure mix of on-premises data centers and cloud architectures helps to lower risks while catering to the technical transformation needs of agile and digital businesses.
Securing Budget for Your DAM
The paper addresses the challenges faced by Digital Asset Management (DAM) managers, emphasizing the difficulty of obtaining the necessary budget. It recognizes the evolving landscape of DAM, with marketing teams seeking better insights and creatives desiring faster workflows. The article provides a structured approach for DAM managers to build a compelling business case for budget approval.
What Mattelβs Content Teaches Us About Reusing Digital Assets
The blog delves into the power of content reuse, referring to Mattelβs recent strategy of revitalizing their old toy lines from over four decades ago. The article highlights Mattelβs clever use of existing content and tapping into the power of nostalgia to resonate with diverse audience segments. It showcases the broader concept of content reuse, where stored digital assets become a strategic resource for building brand engagement with established and new consumers.
Hyperscale Data Centers: Bringing Agility and Scalability across Enterprises
Hyperscale data centers are equipped with advanced technologies like virtualization, AI/ML-driven automation, and cloud computing, providing scalable, agile, and cost-effective solutions. In India, leading hyperscale computing companies offer state-of-the-art data center solutions offering robust security, redundant power, smart cooling systems, energy-efficient designs, and extensive network connectivity with cloud adjacency capabilities that modern businesses crave to accelerate their digital transformation journey.
Centralizing and sharing creative assets for ONNIT
Triggering productivity boost with automated workflows and accelerated time to market with external content sharing Credits: Original content published by our strategic partner Tenovos Project Objecti
Global marketing & design for Brown-Forman Corporation
Enabling Brown-Forman to manage the entire asset lifecycle β from content ideation and creation to distribution and performance measurement. Credits: Original content published by our strategic partne
Creative asset distribution at scale for Peanuts
Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees Credits: Original content published by our strategic partn
Marketing Operations & Creative Workflow Automation for Saks
Centralized asset management enabling enhanced content discoverability and increased content reuse Credits: Original content published by our strategic partner Tenovos Project Objective The goal of th
Kriti Arora (Max Life) speaks about positive impact of content on business with Sify DAM platform
In an exclusive closed door Sify DAM Roundtable Kriti Arora shares how she measures the business impact of the content she publishes.
