Schedule a Demo Increase brand visibility and enhance your digital content strategy with Digital Asset Management
Digital Asset Management Platform
A future-ready, data-driven DAM platform
To attract and engage modern buyers, enterprises need to quickly activate and share relevant content that tells a compelling story. Delivering the right content at the right time to the right target audience through a modern digital asset management (DAM) platform is the key to achieving impactful marketing.
Sify’s DAM solution leverages AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content for every type of stakeholder. Simplify your asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly to measure the performance of your assets.
Automate your entire asset lifecycle and get data driven insights
with Sify DAM Platform
32% faster
content creation with built-in workflows
66% increase
In content reuse with improved discoverability
$1.4M saved
annually in content creation costs with asset localization
57% increase
in collaboration with easy sharing of assets
14 hours saved
searching for assets per month, per user
$0 incurred costs
due to Rights Infringement
71% increase
In brand consistency with built in approvals
$730k saved
by creating dynamic marketing materials
Story management
Enhance your team’s productivity with a range of features that make managing digital assets intelligent and easy.
- Intuitive and efficient search and curating capabilities
- AI-assisted tagging and metadata creation
- Governance reporting
- Role-based user interfaces
Story orchestration
Efficiently handle various tasks, from managing workflow approvals and intellectual property to curating content collections, making the entire process more streamlined and automated.
- Streamline creative review and proofing
- Customizable and scalable rights management
- Share assets with confidence
- Essential usage and productivity insights
Story activation
Effortlessly distribute content to customer-facing channels, monitor its performance, and gain instant insights through sophisticated data asset management, ensuring you can effectively measure and report on the impact of your content initiatives.
- Publish directly to customer-facing channels
- Track your content
- Measure content impact
Integration and infrastructure
Harness cutting-edge technologies, APIs, and cloud infrastructure to deliver unparalleled functionality and an exceptional user experience.
- Seamless interoperability
- Secure data access
- Unparalleled scalability and response time
- Technology built for the cloud
Customer success stories
Modern Digital Asset Management(DAM): A Strategic Imperative for Brands to Achieve Success
In today’s digital first world, consumers expect personalized, relevant, and engaging content at every interaction. Brands today are channelling substantial investments into creating compelling content to enhance engagement and drive conversions. Astonishingly, despite these significant investments, many brands find themselves with limited visibility into the performance of their content across diverse channels and campaigns.
Centralizing and sharing creative assets for ONNIT
Triggering productivity boost with automated workflows and accelerated time to market with external content sharing Credits: Original content published by our strategic partner Tenovos Project Objecti
Global marketing & design for Brown-Forman Corporation
Enabling Brown-Forman to manage the entire asset lifecycle – from content ideation and creation to distribution and performance measurement. Credits: Original content published by our strategic partne
Creative asset distribution at scale for Peanuts
Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees Credits: Original content published by our strategic partn
Blogs and videos
Modern Digital Asset Management(DAM): A Strategic Imperative for Brands to Achieve Success
In today’s digital first world, consumers expect personalized, relevant, and engaging content at every interaction. Brands today are channelling substantial investments into creating compelling content to enhance engagement and drive conversions. Astonishingly, despite these significant investments, many brands find themselves with limited visibility into the performance of their content across diverse channels and campaigns.
What Mattel’s Content Teaches Us About Reusing Digital Assets
The blog delves into the power of content reuse, referring to Mattel’s recent strategy of revitalizing their old toy lines from over four decades ago. The article highlights Mattel’s clever use of existing content and tapping into the power of nostalgia to resonate with diverse audience segments. It showcases the broader concept of content reuse, where stored digital assets become a strategic resource for building brand engagement with established and new consumers.
Kriti Arora (Max Life) speaks about positive impact of content on business with Sify DAM platform
In an exclusive closed door Sify DAM Roundtable Kriti Arora shares how she measures the business impact of the content she publishes.
Return on Asset is the new ROI: Maximize your content value
Implementing DAM empowers brands to discover new ways to appeal to modern buyers. Watch now.
Sify Tenovos DAM webinar | Part 1/2
Is your content telling a powerful story? A modern AI/ML DAM platform makes all the difference
Sify Tenovos DAM webinar (2/2)
How are we enabling brands to tell compelling stories at scale? Explore our modern AI/ML DAM platform
DAM Insights Your Entire Organization Will Actually Use
Your DAM can feel like an overwhelming tool to report on. Everyone wants something different from it. Learn more.
Transform your DAM from an archive into a publishing powerhouse
Let’s face it—traditional DAM software isn’t built with the needs of today’s modern marketing teams in mind.
DAM Features for Effective Video Asset Management
Credits: Published by our strategic partner Tenovos. Searching for the right digital asset management system (DAM) for video can feel like stumbling around in the dark. The time spent gathering requir
The Definitive Guide to DAM Adoption
Credits: Published by our strategic partner Tenovos. If you’re launching a digital asset management system (DAM), you know that technology isn’t your only challenge—sometimes people are. You can have
Return on Asset Is the New ROI: Maximizing the Value of Your Content
Credits: Published by our strategic partner Tenovos. We live in a data-driven age, where information is the key to unlocking value. To make decisions with data, we depend upon metrics. But metrics can
The Modern Marketer Needs a Data-First DAM Solution
Credits: Published by our strategic partner Tenovos. In an era of increasing personalization, the key to successful marketing campaigns is effective storytelling that reaches the right audience with t
Why
customers
choose us
End-to-end microservices and cloud-native architecture
Centralized content, workflows, and insights
Smart asset tagging with artificial intelligence
Role-based UI/UX that streamlines production
Governance of federated data to continuously deliver at scale
Enterprise-level security, interoperability, and data integration
Adaptable, consumerized user interfaces
