Sify Technologies
Admin
In 1998, we were Indiaβs first Indian private ISP. Millions experienced the internet for the first time on the Sify network. We pioneered voice and data services from our public internet access points.
Two decades and a smart shift in business positioning later, Sify is now an indispensable convergence bridge that enterprises seek. Sify has matured into Indiaβs largest digital transformation company, bringing together a converged ICT ecosystem for the benefit of market-leading enterprises.
Global marketing & design for Brown-Forman Corporation
Enabling Brown-Forman to manage the entire asset lifecycle β from content ideation and creation to distribution and performance measurement.
Credits: Original content published by our strategic partner Tenovos
Project Objective
Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges. First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue.
Project Model
Sify Digital Asset Management Solution
Sifyβs Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360Β° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Ability to manage the entire asset lifecycle β from content ideation and creation to distribution and performance measurement β all from within one integrated DAM technology.
Creative asset distribution at scale for Peanuts
Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees
Credits: Original content published by our strategic partner Tenovos
Project Objective
Smart licensing has kept Peanuts top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization made it hard for licensees searching for the perfect character pose for their products to find what they needed. Ultimately, this lack of discoverability led the team to search for a new, modern digital asset management technology.
Project Model
Sify Digital Asset Management Solution
Sifyβs Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360Β° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Today, the Peanuts creative IP is safely stored within the DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world.
Marketing Operations & Creative Workflow Automation for Saks
Centralized asset management enabling enhanced content discoverability and increased content reuse
Credits: Original content published by our strategic partner Tenovos
Project Objective
The goal of the DAM was to centralize assets across the organization and automate critical aspects of Saksβ creative process. Their creative teams navigated challenges like rogue asset storage, fragmented and timely review processes, and lack of clarity surrounding asset permissions. These challenges curtailed the creative teamβs productivity and made content reuse next to impossible.
Project Model
Sify Digital Asset Management Solution
Sifyβs Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360Β° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Today with DAM, Saks has achieved centralized asset management, enabling enhanced content discoverability and increased content reuse. Leveraging workflow automation and integrations within the DAM, Saks streamlined their creative processes and instilled robust governance. These capabilities translated into seamless version control, simplified internal and external collaborations, and secure content sharing.
Kriti Arora (Max Life) speaks about positive impact of content on business with Sify DAM platform
In an exclusive closed door Sify DAM Roundtable Kriti Arora shares how she measures the business impact of the content she publishes.
Return on Asset is the new ROI: Maximize your content value
Implementing DAM empowers brands to discover new ways to appeal to modern buyers. Watch now.
Sify Tenovos DAM webinar | Part 1/2
Is your content telling a powerful story? A modern AI/ML DAM platform makes all the difference
Sify Tenovos DAM webinar (2/2)
How are we enabling brands to tell compelling stories at scale? Explore our modern AI/ML DAM platform
Evaluating SD-WAN technology: Is it the right choice for your enterprise?
SD-WAN presents several advantages for businesses. Among the principal benefits is enhanced agility, enabling enterprises to efficiently create and manage virtual networks. This facilitates the scaling of networks as required, resulting in superior security and performance.
DAM Insights Your Entire Organization Will Actually Use
Your DAM can feel like an overwhelming tool to report on. Everyone wants something different from it. Learn more.
Transform your DAM from an archive into a publishing powerhouse
Letβs face itβtraditional DAM software isnβt built with the needs of todayβs modern marketing teams in mind.
