Sify Technologies
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In 1998, we were Indiaβs first Indian private ISP. Millions experienced the internet for the first time on the Sify network. We pioneered voice and data services from our public internet access points.
Two decades and a smart shift in business positioning later, Sify is now an indispensable convergence bridge that enterprises seek. Sify has matured into Indiaβs largest digital transformation company, bringing together a converged ICT ecosystem for the benefit of market-leading enterprises.
Sifyβs new data center in India β Spearheading transformation in a competitive landscape
Robust and reliable data centers are pivotal infrastructural backbones in ensuring the seamless operation of internet-based services, cloud computing, and end-to-end management of vast amounts of data.
Sifyβs new data center in Noida β A hub of futuristic innovation and reliability
Robust and reliable data centers are pivotal infrastructural backbones in ensuring the seamless operation of internet-based services, cloud computing, and end-to-end management of vast amounts of data.
A Comprehensive Guide to Hybrid/Multi Cloud Adoption and Management
Hybrid/multi cloud environments are at the forefront of enabling flexible, scalable, and customized software-defined and managed infrastructure solutions.
Build the right hybrid IT infrastructure for your digital transformation needs
The shift to hybrid IT infrastructure is not just a trend, itβs a strategic imperative for modern-day businesses. Having an infrastructure mix of on-premises data centers and cloud architectures helps to lower risks while catering to the technical transformation needs of agile and digital businesses.
Securing Budget for Your DAM
The paper addresses the challenges faced by Digital Asset Management (DAM) managers, emphasizing the difficulty of obtaining the necessary budget. It recognizes the evolving landscape of DAM, with marketing teams seeking better insights and creatives desiring faster workflows. The article provides a structured approach for DAM managers to build a compelling business case for budget approval.
What Mattelβs Content Teaches Us About Reusing Digital Assets
The blog delves into the power of content reuse, referring to Mattelβs recent strategy of revitalizing their old toy lines from over four decades ago. The article highlights Mattelβs clever use of existing content and tapping into the power of nostalgia to resonate with diverse audience segments. It showcases the broader concept of content reuse, where stored digital assets become a strategic resource for building brand engagement with established and new consumers.
Hyperscale Data Centers: Bringing Agility and Scalability across Enterprises
Hyperscale data centers are equipped with advanced technologies like virtualization, AI/ML-driven automation, and cloud computing, providing scalable, agile, and cost-effective solutions. In India, leading hyperscale computing companies offer state-of-the-art data center solutions offering robust security, redundant power, smart cooling systems, energy-efficient designs, and extensive network connectivity with cloud adjacency capabilities that modern businesses crave to accelerate their digital transformation journey.
Centralizing and sharing creative assets for ONNIT
Triggering productivity boost with automated workflows and accelerated time to market with external content sharing
Credits: Original content published by our strategic partner Tenovos
Project Objective
ONNIT had an overwhelming amount of content that was used for everything from digital marketing to product labels. The company used more than 40 hard drives to store their digital assets, on top of a Google Drive system that didnβt follow a standard organizational structure. This led to a significant waste of time and resources recreating existing assets or looking for content and finding nothing, and constant flow of content-related requests from users.
Project Model
Sify Digital Asset Management Solution
Sifyβs Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360Β° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Increased content searchability through centralization, productivity boost with automated workflows, accelerated time to market with external content sharing β all enabled by the most innovative, modern digital asset management platform built using compelling AWS services and products.
Global marketing & design for Brown-Forman Corporation
Enabling Brown-Forman to manage the entire asset lifecycle β from content ideation and creation to distribution and performance measurement.
Credits: Original content published by our strategic partner Tenovos
Project Objective
Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges. First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue.
Project Model
Sify Digital Asset Management Solution
Sifyβs Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360Β° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Ability to manage the entire asset lifecycle β from content ideation and creation to distribution and performance measurement β all from within one integrated DAM technology.
Creative asset distribution at scale for Peanuts
Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees
Credits: Original content published by our strategic partner Tenovos
Project Objective
Smart licensing has kept Peanuts top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization made it hard for licensees searching for the perfect character pose for their products to find what they needed. Ultimately, this lack of discoverability led the team to search for a new, modern digital asset management technology.
Project Model
Sify Digital Asset Management Solution
Sifyβs Uniqueness
Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360Β° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.
Value for the client
Today, the Peanuts creative IP is safely stored within the DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world.
