Build the right hybrid IT infrastructure for your digital transformation needs

The shift to hybrid IT infrastructure is not just a trend, it’s a strategic imperative for modern-day businesses. Having an infrastructure mix of on-premises data centers and cloud architectures helps to lower risks while catering to the technical transformation needs of agile and digital businesses.

Securing Budget for Your DAM

The paper addresses the challenges faced by Digital Asset Management (DAM) managers, emphasizing the difficulty of obtaining the necessary budget. It recognizes the evolving landscape of DAM, with marketing teams seeking better insights and creatives desiring faster workflows. The article provides a structured approach for DAM managers to build a compelling business case for budget approval.

What Mattel’s Content Teaches Us About Reusing Digital Assets

The blog delves into the power of content reuse, referring to Mattel’s recent strategy of revitalizing their old toy lines from over four decades ago. The article highlights Mattel’s clever use of existing content and tapping into the power of nostalgia to resonate with diverse audience segments. It showcases the broader concept of content reuse, where stored digital assets become a strategic resource for building brand engagement with established and new consumers.

Hyperscale Data Centers: Bringing Agility and Scalability across Enterprises

Hyperscale data centers are equipped with advanced technologies like virtualization, AI/ML-driven automation, and cloud computing, providing scalable, agile, and cost-effective solutions. In India, leading hyperscale computing companies offer state-of-the-art data center solutions offering robust security, redundant power, smart cooling systems, energy-efficient designs, and extensive network connectivity with cloud adjacency capabilities that modern businesses crave to accelerate their digital transformation journey.

Centralizing and sharing creative assets for ONNIT

Triggering productivity boost with automated workflows and accelerated time to market with external content sharing

Credits: Original content published by our strategic partner Tenovos

Project Objective

ONNIT had an overwhelming amount of content that was used for everything from digital marketing to product labels. The company used more than 40 hard drives to store their digital assets, on top of a Google Drive system that didn’t follow a standard organizational structure. This led to a significant waste of time and resources recreating existing assets or looking for content and finding nothing, and constant flow of content-related requests from users.

Project Model

Sify Digital Asset Management Solution

Sify’s Uniqueness

Leverage AI/ML to create an intuitive, consumer-centric user experience that delivers a 360° view of content. Simplify asset lifecycle management across content creation, ensure faster approvals on proofing and rights management, and disseminate content across channels seamlessly.

Value for the client

Increased content searchability through centralization, productivity boost with automated workflows, accelerated time to market with external content sharing – all enabled by the most innovative, modern digital asset management platform built using compelling AWS services and products.

Global marketing & design for Brown-Forman Corporation

Enabling Brown-Forman to manage the entire asset lifecycle – from content ideation and creation to distribution and performance measurement.

Credits: Original content published by our strategic partner Tenovos

Project Objective

Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges. First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue.

Project Model

Sify Digital Asset Management Solution

Sify’s Uniqueness

Value for the client

Ability to manage the entire asset lifecycle – from content ideation and creation to distribution and performance measurement – all from within one integrated DAM technology.

Creative asset distribution at scale for Peanuts

Safe storage of creative IP within the Sify DAM, connected to a rights management platform to enable creative asset distribution to licensees

Credits: Original content published by our strategic partner Tenovos

Project Objective

Smart licensing has kept Peanuts top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization made it hard for licensees searching for the perfect character pose for their products to find what they needed. Ultimately, this lack of discoverability led the team to search for a new, modern digital asset management technology.

Project Model

Sify Digital Asset Management Solution

Sify’s Uniqueness

Value for the client

Today, the Peanuts creative IP is safely stored within the DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world.

Marketing Operations & Creative Workflow Automation for Saks

Centralized asset management enabling enhanced content discoverability and increased content reuse

Credits: Original content published by our strategic partner Tenovos

Project Objective

The goal of the DAM was to centralize assets across the organization and automate critical aspects of Saks’ creative process. Their creative teams navigated challenges like rogue asset storage, fragmented and timely review processes, and lack of clarity surrounding asset permissions. These challenges curtailed the creative team’s productivity and made content reuse next to impossible.

Project Model

Sify Digital Asset Management Solution

Sify’s Uniqueness

Value for the client

Today with DAM, Saks has achieved centralized asset management, enabling enhanced content discoverability and increased content reuse. Leveraging workflow automation and integrations within the DAM, Saks streamlined their creative processes and instilled robust governance. These capabilities translated into seamless version control, simplified internal and external collaborations, and secure content sharing.

Read the case study

Sify Technologies

February 2, 2024